Premium Websites
Position your company at the level of the homes you build and give every visitor a clear path to take the next step.
- Custom design and messaging
- Project and service presentation
- Mobile optimization
- Conversion-focused calls to action
Services for Custom Home Builders
One connected system to help you attract, respond, follow up, and grow.
Pencil and Stone combines premium websites, search visibility, paid advertising, social media, AI communication, CRM, and automation into a system built around the way custom home builders actually work.
Capabilities
Built to solve the gaps that cost builders time and opportunities.
Choose individual capabilities or combine them into a coordinated growth system.
Local SEO & Google
Strengthen visibility where homeowners search and build authority across your service areas.
- Google Business Profile support
- Service-area content
- On-page SEO and schema
- Reviews and local authority
Paid Lead Generation
Reach homeowners actively searching for a builder and guide them into focused conversion paths.
- Google Search campaigns
- Social advertising
- Landing-page strategy
- Conversion and lead-quality tracking
AI Phone & Website Assistants
Respond when your team cannot, answer common questions, qualify opportunities, and book consultations.
- 24/7 AI phone answering
- Website question answering
- Lead qualification and routing
- Consultation scheduling
CRM & Automation
Keep every inquiry organized and create consistent communication without relying on memory or sticky notes.
- Missed-call text back
- Email and SMS nurturing
- Appointment reminders
- Review requests and reporting
Social Media Management
Maintain a professional, active presence that documents your craftsmanship and keeps your company top of mind.
- Profile build-outs
- Monthly content planning
- Project, process, and education posts
- Ongoing posting and management
Programs
Four levels of support, built around where your business is today.
Start with visibility or build the complete pipeline. Each level can be tailored to your market, team, and growth priorities.
PROGRAM 01
Be Found
Local Builder SEO Program
For builders who need stronger local visibility and a more active Google presence.
Build the foundation that helps qualified homeowners discover and trust your company.
What's included +
- SEO and local SEO strategy
- Google Business Profile support
- Service-area content
- On-page SEO and schema
- Keyword tracking
- Review strategy
- Internal linking
- Monthly reporting
PROGRAM 02
Generate Leads
Builder Lead Growth Program
For companies ready to combine organic visibility with focused paid campaigns.
Create a steady path from homeowner search to qualified project inquiry.
✓ Includes everything in Be Found, plus:
What's included +
- Google Ads buildout
- Campaign management
- Keyword and ad strategy
- Landing-page recommendations
- Conversion tracking
- Lead-quality review
- Ongoing optimization
PROGRAM 03
Build Authority
Builder Authority Program
For builders who want visibility, advertising, social proof, and consistent content working together.
Strengthen trust before the first call and keep your company visible between projects.
✓ Includes everything in Generate Leads, plus:
What's included +
- Social profile build-outs
- Social media management
- Monthly content calendar
- Project and process posts
- Educational content
- Review and testimonial content
- Reputation support
PROGRAM 04
Own the Pipeline
Complete Builder Pipeline System
For companies that want marketing, AI communication, CRM, and follow-up operating as one coordinated system.
Respond faster, organize every opportunity, automate repetitive communication, and build a more predictable pipeline.
✓ Includes everything in Build Authority, plus:
What's included +
- AI phone answering
- AI website question answering
- Lead qualification and routing
- CRM setup and lead tracking
- Missed-call text back
- Email and SMS follow-up
- Scheduling and reminders
- Review automation
- Advanced reporting
- Quarterly strategy planning
Not sure which system fits your company?
We will review where leads are being lost, what is taking too much of your time, and which improvements should come first.
Book a Strategy Call